Knoxville Museum of Art

Knoxville, TN

The Knoxville Museum of Art (KMA) celebrates the art and artists of East Tennessee and beyond. A $6 million refurbishment of its Edward Larrabee Barnes-designed facility took place in 2013‒14, returning the KMA to its pristine condition while increasing gallery space and completing the North Garden. The highlight of the reopening was the unveiling of a site-specific monumental commission by Richard Jolley, his most ambitious and complex undertaking to date. Cycle of Life: Within the Power of Dreams and the Wonder of Infinity is one of the largest figurative glass-and-steel assemblages in the world. The KMA also features special exhibitions and a permanent exhibition of works from the collection and loans from individuals and other institutions and an installation examining recent developments in contemporary art.

Bow Bridge developed and implemented a strategic public relations plan to promote the reopening of the refurbished KMA and Richard Jolley’s masterwork. We organized a press trip and media preview. We also advised on an institutional rebranding created by Ferebee Lane + Co. and served as KMA’s communications and marketing counsel.

Top Photograph: Elizabeth Felicella, courtesy Knoxville Museum of Art Inset Photograph: Elizabeth Felicella, courtesy Knoxville Museum of Art