Services

Bow Bridge develops, implements, and advises clients on a range of public relations services. The firm’s deep understanding of the media landscape and opportunities in the marketplace enable the team to create distinctive programs for each project. Expert communications strategy is contextualized within the client’s mission and long-term goals. We leverage resources, assets, and opportunities to engage the media, current and potential audiences, constituents, and stakeholders. A hallmark of our work is earned media—engaging journalists with insightful pitches and compelling press materials to garner coverage and reach a diversity of audiences.

 

Photograph: Kimberly Ogonosky

Communications

  • Long-term public relations program development and implementation
  • Short-term campaign development and implementation
  • Ongoing communications counsel
  • Media strategy and outreach
  • Social media integration
  • Research projects
  • Writing and editorial services

Audience Engagement

  • Tactics to reach a diversity of audiences
  • New audience development
  • Advising on social media content
  • Media event planning
  • Public programs promotion
  • Website assessment and content development

Marketing

  • Advising on ongoing marketing campaigns
  • Advising on advertising campaigns
  • Advising on integration of marketing and advertising campaigns with communications plan
  • Assessing collaterals and marketing tools
  • Advising on social media strategy and content
  • Destination marketing

Issues Management

  • Preparedness planning
  • FAQ development
  • Internal and external messaging
  • Addressing negative publicity

Strategic Planning Process

  • Communications aspects of strategic planning
  • Marketing aspects of strategic plan
  • Institutional communications analysis
  • Communications aspects of institutional advancement
  • Developing in-house communications capacity

Bow Bridge partners with expert professionals as needed including designers, advertising firms, digital media agencies, brand strategists, special events coordinators, and other specialists.