Visit Philadelphia (VP) is the official marketing agency of Greater Philadelphia, building the city’s brand and image through targeted campaigns, media relations, advertising, websites, and social media. They additionally promote regional attractions. Visit Philadelphia’s service to its community and efforts to attract leisure travelers have been extraordinarily successful and considerably impacted the city’s economy and reputation as a must-see destination.
Bow Bridge supported Visit Philadelphia’s (VP) multiyear With Art Philadelphia™ campaign, a partnership to position Philadelphia among the world’s great art destinations and to increase visitation to the region. Partners included the Barnes Foundation, Philadelphia Museum of Art, Pennsylvania Academy of the Fine Arts, Penn Museum, and the Pennsylvania Horticultural Society. Bow Bridge worked with VP colleagues to pitch stories, organize media tours, and research new opportunities. We organized three media luncheons in New York City with representatives from the partner institutions and other cultural organizations. The trips and briefings resulted in a range of media describing Philadelphia as a major arts destination.