Launched in fall 2019, the Toronto Biennial of Art (TBA) is a new international contemporary visual arts event that is as culturally connected and diverse as Toronto itself. For ten weeks every two years, the city will be transformed by exhibitions, talks, and performances that reflect the local context while engaging with the world’s most pressing issues of our time. In an effort to make contemporary art available to everyone, the Biennial’s free, citywide programming aims to galvanize citizens, bridge communities, and contribute to global conversations from a variety of perspectives.
Bow Bridge was engaged to help roll-out TBA’s inaugural year through a strategic public relations campaign with the goal to raise awareness of the event and related programming and to stimulate interest, support, and encourage attendance and engagement across a spectrum of audiences and communities. Garnering media coverage and cultivating interest among local, national, and international press and the public were key components of the inaugural communications campaign.