Launched in fall 2019, the Toronto Biennial of Art (TBA/the Biennial) is an citywide international contemporary visual arts event. For ten weeks every two years, TBA presents exhibitions, talks, and performances that reflect the local context while engaging with the pressing issues of our time. The Biennial’s free, citywide programming aims to engage viewers and participants, bridge communities, and contribute to global conversations from a variety of perspectives.
Bow Bridge was engaged to help the roll-out TBA’s inaugural year through a strategic public relations campaign to raise awareness of the event and related programming. A central goal was to stimulate interest and support and encourage attendance across a spectrum of audiences and communities. Garnering media coverage and cultivating interest among local, national, and international press and the public were key components of the inaugural communications campaign. The firm provided communications support for TBA’s second edition in 2022 and initial support for the 2024 edition.
Top Photograph: Dana Claxton. Headdress – Jeneen, 2019. LED Fire-box. Courtesy Toronto Biennial of Art. Inset Photograph: New Mineral Collective, Pleasure Prospects, 2019. Columns, casts of prospecting bore holes, rammed earth, hand-pulverized black copper slag, copper, zinc, steel, aluminum, fine gold and silver shavings, concrete. Commissioned by Toronto Biennial of Art 2019. On view at Small Arms Inspection Building, Mississauga, photo by Toni Hafkenscheid. Courtesy Toronto Biennial of Art.