UCI’s Institute and Museum of California Art (UCI IMCA) is home to two expansive collections gifted to UCI: The Buck Collection includes more than 3,000 works of California modern art and The Irvine Museum Collection comprises more than 1,300 California Impressionist paintings. Through a robust offering of exhibitions and publications, research, lectures and artist talks, tours, and educational outreach, UCI IMCA strives to expand the understanding of California’s artistic past and present, its distinctive social and cultural framework, and its contribution to shaping and challenging the art historical canon. The University plans to develop a permanent museum and research institute —which will be a global magnet for the exhibition and study of California art and its social and cultural framework manifesting UCI’s commitment to education and public service by making the arts a vital component of the University experience.
UCI IMCA retained Bow Bridge in 2020 to serve as communications counsel and develop and implement a strategic public relations campaign to raise UCI IMCA’s profile and heighten awareness of its various facets. Bow Bridge’s portfolio includes helping to convey the mission, values, and “voice” of the institution as well as its offerings to constituents and broader audiences across communications platforms.