Friends of Florence (FoF) is a non-profit organization based in Washington, DC and Florence, Italy, supported by individuals dedicated to preserving and enhancing the cultural and historical integrity of the arts in Florence and surrounding region. To date, the organization has raised and donated over $10 million for conservation projects in the region. FoF provides financial support directly to the city’s restoration laboratories to conserve, safeguard, and make available to the public a broad range of cultural heritage. Through educational programs and events and by working closely with local and national partners, FoF strives to increase public understanding and appreciation of Florence and Tuscany’s art and architectural treasures.
FoF retained Bow Bridge to help build its profile in the media outside Italy by heightening awareness of its conservation projects and activities. Recent projects include the renovation of the Botticelli Rooms in the Uffizi Gallery and conservation of paintings in it; conservation of Michelangelo’s Pietà housed in the Museo dell’Opera del Duomo; restoration of Verrocchio’s Putto with a Dolphin and Juno Terrace in Palazzo Vecchio. In addition to supporting ongoing conservation oversight for Michelangelo’s David and Prisoners (or Slaves) in the Galleria dell’Accademia in Florence, FoF’s maintenance programs continue with the “adoption” of the Cloister of Vows in SS Annunziata and the High Altar in San Miniato a Monte; and presentation of the National Archeological Museum’s Medici and Lorraine Gem Collection now on view for the first time.