One of the leading university art museums in the country, UMMA was established in 1856, moved to its current location in 1910, and added the Frankel Family Wing in 2009. The collection—African; American; Asian; European; Middle Eastern; modern and contemporary; and prints, drawings, and photography—spans cultures, eras, and media. The Museum, among the oldest university art museums in the U.S., serves as the catalyst for cultural understanding at the University and within the Ann Arbor community. It is a physical and virtual destination for scholars and art-lovers from around the globe.
UMMA engaged Bow Bridge to coordinate national and international promotion of their 2016‒17 exhibition program and announcement of new curatorial staff.